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Session Name 5 Key Best Practices in Free-to-Play Gaming
Speaker(s) Christopher Williams
Company Name(s) Big Fish
Track / Format Free to Play Design & Business Summit
Overview Big Fish has grown its F2P business from zero, a little more than a year ago, to one of its strongest revenue generators today. Join Chris Williams, Big Fish's VP and GM of free-to-play, to find out key learnings and trends that are informing Big Fish as it successfully grows its F2P business. Walk away understanding the best way to get your F2P games discovered; the game design, team structure, and development timeline needed to create and maintain successful F2P games; the most relevant data points to grow your F2P IP and what social features to employ.

GDC Europe 2013

Christopher Williams

Big Fish

free content

Free to Play Design & Business Summit

Business & Marketing

UBM Tech