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The Number One Educational Resource for the Game Industry

Session Name: TRANSFORMERS Legends: Bringing Japanese Game Design to the West
Speaker(s): Tom Hess
Company Name(s): DeNA
Track / Format: Free to Play Design & Business Summit

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Overview: How does a team of all-Western developers leverage a Japanese game design to create a product that has a mass appeal to a Western audience and also stays true to the brand vision of an established franchise? DeNA producer Tom Hess will discuss how he and the development team behind TRANSFORMERS: Legends created a free-to-play mobile card battle game that reached the top grossing charts, and what lessons they learned along the way.

GDC Europe 2013

Tom Hess

DeNA

free content

Free to Play Design & Business Summit

Business & Marketing