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Session Name COPPA - Applicability and Permitted Targeting
Speaker(s) Siofra Flood
Company Name(s) Swrve
Track / Format Smartphone & Tablet Games
Overview Recent changes to the COPPA rules, as well as massive in-app advertising increases, have led to a surge of interest in and concern about the applicability of COPPA. In this session, Siofra will discuss the main exceptions to COPPA, including the definitions of personal information and persistent identifiers, and what constitutes advertising. The talk will show how to assess your game for COPPA applicability and, if the rules apply, how to continue advertising across your user base while remaining COPPA compliant.

GDC Next 2013

Siofra Flood

Swrve

free content

Smartphone & Tablet Games

Smartphone / Tablet Games


UBM Tech