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Session Name The Power of Adaptive Marketing for Games
Speaker(s) Jay Cohen
Company Name(s) Playnomics
Track / Format Smartphone & Tablet Games
Overview The future of adaptive marketing is playing out, right now, in the mobile and social games industry. The advent of connected devices and data-targeting has turned games into real-time marketing services, where every interaction with a player is a unique opportunity to engage them. In this session, Playnomics chief revenue officer Jay Cohen will share strategies and mechanics to create meaningful retention by using targeted, adaptive, personalized marketing.

GDC Next 2013

Jay Cohen

Playnomics

free content

Smartphone & Tablet Games

Smartphone / Tablet Games


UBM Tech