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Session Name Designing In-Game Purchases
Speaker(s) Ethan Levy
Company Name(s) FamousAspect
Track / Format Smartphone & Tablet Games
Overview In-game purchases are here to stay. Now, more than ever, it is clear that players are comfortable spending money in browser, mobile and download games. But just because players are willing to pay does not mean game developers know how to give them something worth buying. This talk gives practical, hands-on guidelines and processes for designing your game's monetization. Core loops, feature design, economy design, user interface tips, user experience flows and forecasting tools are all covered in this actionable talk from a 10-year design veteran who has successfully made the leap from designing paid games to designing freemium games.

GDC Next 2013

Ethan Levy

FamousAspect

free content

Smartphone & Tablet Games

Smartphone / Tablet Games


UBM Tech