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Session Name Analogue Lessons for a Digital Age
Speaker(s) Kate Flack
Company Name(s) EA Mythic
Track / Format Future of Gaming
Overview As Mobile and Freemium gaming opens up new frontiers of innovation for Video Games, lessons from main street retail become increasingly relevant to game designers, producers and product managers. Join Kate Flack as she shares toy industry insights that helped guide her through the creation and launch of "Ultima Forever" , EA Mythic's freemium mobile MMORPG. Discover the ethos that sells millions of plastic soldiers every year and find out what a jam sandwich can teach you about metrics.

GDC Next 2013

Kate Flack

EA Mythic

free content

Future of Gaming

Other


UBM Tech