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Session Name App Pricing Conundrum: Freemium vs Paid
Speaker(s) Donny Makower
Company Name(s) RED Interactive Agency
Track / Format Education Apps
Overview One of the biggest challenges developers face in releasing an app is determining its price. They grapple over whether the freemium or premium model is better suited for the app, and many times choose one without understanding how, or if, it is the right way monetize their product. Determining the right price for an app ultimately boils down to several factors that every app developer must take into consideration before entering the market place. This session will provide an overview of various revenue models and monetization strategies for different categories of mobile applications and present real-world case studies that demonstrate the pros and cons of each.

ADC 2013

Donny Makower

RED Interactive Agency

free content

Education Apps

Game Career / Education

Brand Marketing Apps

Business & Marketing


UBM Tech