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Session Name Marketing and Monetization for Mobile Indies: Data from the Trenches
Speaker(s) Keith Katz
Company Name(s) Execution Labs
Track / Format Smartphone & Tablet Games Summit
Overview Getting useful marketing and monetization data is incredibly difficult for small developers these days. Most mobile developers and publishers guard game data with their lives because it gives them a competitive advantage over smaller devs. In this session, Keith Katz - who oversees marketing and monetization for the indie game teams at gaming talent platform Execution Labs - shares actionable learnings (with real, recent numbers) from games that have recently launched on Apple's App Store and Google Play.

GDC 2014

Keith Katz

Execution Labs

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games

UBM Tech