In early 2011, Klei Entertainment started development on a new IP game called Don't Starve. Having worked successfully with traditional publishers for our previous console titles, we decided to experiment with a different approach. Don't Starve is an uncompromising survival game, whereby players are thrown into the wilderness and left to fend for themselves, without any instruction. Through a rapid development process that was tightly bound to community building, Don't Starve went from a 16-hour game jam to a million-unit success. This talk recounts the game's development, from its concept to eventual success, describing its unlikely rise, and sharing both learnings and data around community engagement.