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Session Name Generating Value Beyond the Game: What Opportunities Are You Missing? (Presented by Digital River Inc.)
Speaker(s) David Eddings, Mike Horn, Patrick O'Brien
Company Name(s) Gearbox Software, Rvkvs, EA
Track / Format Monetization
Overview A moderated panel of industry experts will discuss how theyre creating merchandising, collectors editions and licensing programs to further engage consumers with their brands both pre- and post-launch. Learn how each of these tactics can result in immediate and incremental revenue opportunities and why some believe they also extend game interest and life. This session will provide next-step solutions whether you have an established or a new brand. See how others have optimized these programs to produce material results.

GDC 2014

David Eddings

Gearbox Software

Mike Horn


Patrick O'Brien


free content



UBM Tech