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Session Name Amazon Developer Day (Presented by Amazon)
Speaker(s) Russell Carroll, Paul Cutsinger, Collin Davis, Jesse Freeman, Mike Hines, Mike Pesce, Tim Teh, Jon Turow, Nate Wiger
Company Name(s) Amazon, Amazon, Amazon, Amazon, Amazon, Amazon, KANO/APPS, Amazon Web Services, Amazon Web Services
Track / Format Business, Marketing & Management
Overview Agenda:

10:00 - 10:30 am Introduction
The Amazon Developer day GDC 2014 is the place for game developers to learn the best ways to architect games for maximum engagement and profitability. Sessions will feature real world case studies as well as insights from our technical evangelists with content designed to drive your success. Whether you are building your backend, designing a new game, extending to a new platform, analyzing player behavior, or exploring new revenue streams, you will find valuable tools, strategies and solutions.

10:30 - 11:30 am AWS Architecture
Nate Wiger, Principal Solutions Architect, Amazon Web Services
Mobile, AAA, and MMO game companies alike are leveraging AWS to build cost-effective, scalable online games. Learn how game studios are using AWS services such as Elastic Beanstalk, DynamoDB, Amazon S3, CloudFront, and ElastiCache to build online games that can scale from 1,000 to 1,000,000 users, while paying only for what they use. Finally, we'll share some thoughts about the future of cloud gaming based on trends we're seeing worldwide.

11:45 - 12:45 pm Game Analytics
Nate Wiger, Principal Solutions Architect, Amazon Web Services
Free to play is now the standard for mobile and social games. But succeeding in free-to-play is not easy: You need in-depth data analytics to gain insight into your players so you can monetize your game. Learn how to leverage new features of AWS services such as Elastic MapReduce, Amazon S3, Kinesis, and Redshift to build an end-to-end analytics pipeline. Plus, we'll show you how to easily integrate analytics with other AWS services in your game.

12:45 - 1:45 pm Engaging Your Audience with Mobile Push Notifications (w/lunch)
Jon Turow, Senior Product Manager, Amazon Web Services
Mike Pesce, Senior Manager, Amazon
Mobile push notifications are a fast and universal way to engage and retain players. Amazon Simple Notification Service (SNS) provides one simple API for fast, reliable, scalable, inexpensive push notifications to Apple, Google, and FireOS devices. Customers have seen up to a 100% increase in player engagement, and have reduced cost by 60%, with Amazon SNS. In this session we'll cover how to use Amazon SNS to publish cross-platform notifications and then, architectures and techniques for utilizing game data to send the right message, to the right player, at the right time.

1:45 - 2:30 pm Amazon AppStream - New Gaming Experiences Using the Clouds for Game Streaming
Collin Davis, GM of Amazon AppStream, Amazon
In this session you'll see how AppStream, Amazon's low latency application streaming service, can help you create new compelling gaming experiences across many platforms. We will detail how one team used the flexible platform to remove device constraints and enable new gameplay experiences. You'll see a tablet demo that exhibits a massive scale and streams from AWS to the tablet to create one single "hybrid" game that goes beyond what you could do on a tablet alone.

2:30 - 3:30 pm What's Working in In-App Monetization
Mike Hines, Developer Evangelist, Amazon
In this session we'll share data and tips that Amazon has gathered from the top 50 revenue-generating apps that use IAP. Then we'll look at some innovative mobile ad ideas and explore the re-discovered future of in-app monetization...e-commerce.

3:30 - 4:30 pm A/B Testing with Air Patriots
Paul Cutsinger, Developer Evangelist, Amazon
Russell Carroll, Senior Producer, Amazon
A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization.

4:45 - 5:45Large Scale HTML5 Games on Desktop, Mobile & Tablets with KANO/APPS
Jesse Freeman, Developer Evangelist & Kano/Apps, Amazon
Join us as we explore the current and potential future landscape of HTML5 games with our guest speakers from KANO/APPS, makers of Mob Wars: La Cosa Nostra, Zombie Slayer and more. We'll discuss how they transformed the iconic Flash game Free Rider into a thriving online HTML5 destination. We'll also demonstrate how Amazon enables publishing these kinds of HTML5 games to the Kindle Fire.

GDC 2014

Russell Carroll

Amazon

Paul Cutsinger

Amazon

Collin Davis

Amazon

Jesse Freeman

Amazon

Mike Hines

Amazon

Mike Pesce

Amazon

Tim Teh

KANO/APPS

Jon Turow

Amazon Web Services

Nate Wiger

Amazon Web Services

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Business, Marketing & Management

Business & Marketing


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