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Session Name Assassin's Creed IV Black Flag Multiplayer: Crafting Good Monetization on the Traditional Console
Speaker(s) Quentin De Beukelaer
Company Name(s) Ubisoft
Track / Format Design
Overview How can we sustain a game's revenue while enriching the traditional gamer experience? During this session, Quentin will explain more about the monetization design in the multiplayer of Assassin's Creed. He'll share a retrospective of the progressive introduction of monetization into the franchise and how it has proved a success with the players. This presentation will also detail the systems that have been integrated (shortcut unlocks, packs blending gameplay and appearance items, content turnovers, consumables, etc.) and why we did it this way. Quentin will share some statistics with you, what we learned on Assassin's Creed III and how we improved on it in Assassin's Creed IV Black Flag. During the monetization development we had to define our own models and golden rules to fit players' expectations on the retail game market, and this will be one of the biggest takeaways from this session.

GDC Europe 2014

Quentin De Beukelaer

Ubisoft

free content

Design

Design

Business, Marketing and Management

Business & Marketing


UBM Tech