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Session Name Finding Life for Game Monetization Beyond the Megahit
Speaker(s) Lisa Marino, Scott McClellan
Company Name(s) Rock You, Rock You
Track / Format Business & Marketing
Overview Can the game industry transcend its perception as a hit-driven business? Very few titles can reach the blockbuster status of Clash of Clans or Candy Crush. Even blockbusters like those struggle to remain profitable after their initial burst of popularity. The challenge is even greater for smaller hits that can't consistently earn enough through IAP. This talk will analyze the problem and propose long-term solutions for game developers who want more value from the great games they've worked so hard to create.

GDC Next 2014

Lisa Marino

Rock You

Scott McClellan

Rock You

free content

Business & Marketing

Business & Marketing


UBM Tech