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Session Name Secret Sauce of the App Stores
Speaker(s) Japheth Dillman
Company Name(s) YetiZen
Track / Format Discoverability
Overview App stores are a mystery to many, and effective user acquisition strategies have become incredibly complex. How do developers manage successful campaigns of high impact which are extremely cost effective? Learn how to take advantage of the formulas and algorithms on the ranking system of the app stores (these formulas have NEVER been released to the public). Discover how you can manage distribution channels using powerful burst campaigns and effective sustained campaigns. Finally, learn the secrets of app store optimization. Compete smartly with well-funded big box publishers while spending fewer dollars but getting better results! Master the user acquisition domain!

GDC Next 2014

Japheth Dillman

YetiZen

free content

Discoverability

Other


UBM Tech