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Session Name A/B Testing with Air Patriots (Presented by Amazon)
Speaker(s) Paul Cutsinger, Russell Carroll
Company Name(s) Amazon, Amazon
Track / Format Business, Marketing & Management
Overview A/B Testing is about using data to challenge assumptions and test new ideas, often leading to increased engagement and monetization. In addition to showing you the latest cross-platform testing services at your disposal, we'll discuss the "happy accident" that the Air Patriots team made. It was unexpected and led to an increase in both retention and monetization.

GDC 2014

Paul Cutsinger

Amazon

Russell Carroll

Amazon

free content

Business, Marketing & Management

Business & Marketing


UBM Tech