You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name A User-Centric Approach to Mobile Game Measurement (Presented by Google)
Speaker(s) Russell Ketchum
Company Name(s) Google Inc
Track / Format Business & Marketing
Overview Understanding your users is essential to create a successful game. You should have the insights that lets you answer questions such as: "Where are my most valuable users coming from?" "What makes them stick?" "What makes them leave?". Once you have understood who your best players are, you should be able to segment them and offer a more tailored experience. Google Analytics for mobile apps lets you find the answer you need to constantly improve your acquisition, engagement and monetization strategies. Learn how to leverage your data to drive success.

GDC Next 2014

Russell Ketchum

Google Inc

free content

Business & Marketing

Business & Marketing


UBM Tech