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Session Name Find the Right Users, Find Success (Presented by Google)
Speaker(s) Alex Valle
Company Name(s) Google Inc
Track / Format Business & Marketing
Overview It's important to drive awareness of your app, but you want to reach the right kind of users: those who engage with your app often, and drive frequent usage and conversions. App promotion, re-engagement, and knowing how to assess lifetime value presents challenges to all app developers. Search, display and video can all work together to build your user acquisition strategy in a sustainable way. Discover how you can leverage Google's tools to achieve your goals.

GDC Next 2014

Alex Valle

Google Inc

free content

Business & Marketing

Business & Marketing


UBM Tech