A few years ago, working with a publisher meant working with one team to do all your funding, marketing, distribution, accounting and outreach. Now, you might get funding from three different places, have two different teams working on marketing, distribute it yourself, and outsource the accounting. What do we fund? Why? What sorts of marketing works? What's the overhead like? What sorts of deals SHOULD developers get? When is this a good idea? The answers will be different for each panelist, shedding as much light as possible on these new models.