You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close

The Number One Educational Resource for the Game Industry

Session Name: Analytics 201
Speaker(s): Dmitri Williams
Company Name(s): Ninja Metrics
Track / Format: Business, Marketing & Management

Did you know free users get access to 30% of content from the last 2 years?


Get your team full access to the most up to date GDC content

Overview: Analytics 201 builds on the intro material in 101, delving into a series of business and statistical issues facing BI teams and developers, plus offering some baseline data on industry benchmarks. For user acquisition teams, attribution best practices and challenges are covered, as well as the normal and social ROIs for the mainstream ad publishers. For analysts, there will be coverage of outlier analysis in the context of free-to-play games, as well as case studies of CRM cohort analysis. Then, there will be coverage of AB testing with WEKA systems as compared to regression modeling. Last for analysts is a breakdown of social network modeling, with industry benchmarks for the social impact expected by genre. Lastly is a section on case studies of funnels. Typically used by acquisition teams, these are also useful for developers focused on pathing, gameplay and fun.

GDC 2015

Dmitri Williams

Ninja Metrics

free content

Business, Marketing & Management

Business & Marketing