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Session Name Rewarded Video Ads in Midcore Mobile: Blazing Trails Where We Were Told Not To Tread
Speaker(s) Mitchell Smallman
Company Name(s) Next Games
Track / Format Business, Marketing and Management
Overview In this session we will share lessons learned from Next Games' mid-core title Compass Point: West, along with practical examples from other developers. Rewarded ads have not been widely used as a central feature in mid-core titles due to fears of effecting IAP conversion and audience engagement. Session topics will include how to tie rewarded ads into your core gameplay mechanic in a meaningful way, how rewarded ads can be regarded as a feature instead of an interruption, A/B testing to get the right value for advertisers vs IAP spending, balancing a game economy with heavy ad value, and analyzing player behavior to understand ad watching players.

GDC Europe 2015

Mitchell Smallman

Next Games

free content

Business, Marketing and Management

Business & Marketing


UBM Tech