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Session Name 'King of Thieves': Designing a F2P Game that's Different
Speaker(s) Eugene Yailenko
Company Name(s) ZeptoLab
Track / Format Free to Play Summit
Overview In this talk, Eugene Yailenko, ZeptoLab's Senior Game Designer, will share his experience of designing "King of Thieves" - a game that has been downloaded more than 20 million times and is either loved or hated by players; there are not many opinions in between. The first part of the talk will describe the process of finding the key design pillars for the game during its first year of development. The second part will cover the challenges team faced during the soft-launch period, that took another year but allowed us to drastically improve retention and monetization.

GDC 2016

Eugene Yailenko

ZeptoLab

free content

Free to Play Summit

Social / Online Games


UBM Tech