You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name F2P 101: Microtalks
Speaker(s) Bob Bates, AJ Glasser, Eyal Grundstein, Steve Meretzky, Eric Todd, John Welch
Company Name(s) Independent, Facebook, GSN Games, GSN Games, Orange Monkey Games, Making Fun, Inc.
Track / Format Free to Play Summit
Overview The Free-to-Play business model is many years old now, but there are still many people in the game industry who have not yet faced the unique issues and challenges that come with developing and releasing a free-to-play game.
Are you someone who knows little to nothing about the free-to-play space, but feel like it's time to be able to join in when the conversation turns to ARPDAU and 7-day retention? This session is for you. In one hour, the basics of free-to-play will be covered, aimed for an audience that understands game development, but is completely new to the concepts of giving your game away for free, and then optionally monetizing a portion of the resulting player base.
Topics to be covered include: understanding the funnel; acquiring users via paid advertising as well as organically; short- and long-term player retention; monetization best practices; and how to launch your game successfully.

GDC 2016

Bob Bates

Independent

AJ Glasser

Facebook

Eyal Grundstein

GSN Games

Steve Meretzky

GSN Games

Eric Todd

Orange Monkey Games

John Welch

Making Fun, Inc.

free content

Free to Play Summit

Social / Online Games


UBM Tech