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Session Name Changing with the Seasons: Rotating Content in Your Interactive Platform
Speaker(s) Blair Ethington
Company Name(s) CrowdStar
Track / Format Smartphone & Tablet Games Summit
Overview In this talk Blair Ethington, the GM of CrowdStar's flagship app Covet Fashion, will discuss the benefits of constantly rotating in-game content as well as challenges, tips and case studies of employing these methods. Using stats and research from their highly successful app which draws 3M+ MAUs and features more than 4,000 in-season items from 160+ high end fashion brands, including Calvin Klein, BCBGMAXAZRIA, French Connection and many others, Blair will go over how a small team can accomplish consistent fresh content that produces big results.

GDC 2016

Blair Ethington

CrowdStar

free content

Smartphone & Tablet Games Summit

Smartphone / Tablet Games


UBM Tech