|Session Name||More agile than Agile: Weekly iteration practice in the development of mobile game Fantasy Westward Journey|
|Company Name(s)||Netease Games|
|Track / Format||Smartphone & Tablet Games Summit|
"Facing the firece competitive market for mobile game, questions arise for every ambitious participants who wish to occupy their own market share -- How should game product development process adapt to market change, and how to carry on product positioning and product iteration in a quicker manner, so that to polish up screaming product?
The answer from NetEase Games, is to iterate its game product in weekly period, and even make it daily. This speech, base on the mobile game ""Fantasy Westward Journey"", would unfold a scroll to introduce methods, procedures, tools and lesson learned in weekly iteration practice and daily iteration practice in typical NetEase Development team."