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Session Name SMITE & HiRezTV: Going All in on Video and eSports for Community Growth and Retention
Speaker(s) Todd Harris
Company Name(s) Hi-Rez Studios
Track / Format Business, Marketing and Management
Overview So many games and so many MOBAs. Breaking through the noise requires an innovative game but also innovative marketing.This talk explains how Hi-Rez Studios used video content marketing and eSports to help grow SMITE to over 20 million players. Video marketing required only a small budget to get started but has since scaled to large event broadcasts with multi-million dollar budgets.

GDC Europe 2016

Todd Harris

Hi-Rez Studios

free content

Business, Marketing and Management

Business & Marketing


UBM Tech