|Session Name||How Celebrity Internet Cats Kickstarted Our Studio|
|Company Name(s)||Lucky Kat Studios|
|Track / Format||Business, Marketing and Management|
Internet cats such as Grumpy Cat, Nyan Cat, Keyboard Cat, Garfield, Nala Cat and others have one thing in common: they appear in the mobile game 'Nom Cat'. Sounds crazy, right? Lucky Kat spoke to cat owners almost every day in 2015 to make this happen. It resulted in millions of downloads of their first mobile game, and a great foundation to start a serious mobile game studio. During this session Lucky Kat tells the story of how a life changing event led to a "let's do this" mentality and the process of creating their first mobile game.