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Session Name Virtual Reality is a Gift: The Mill Talks Virtual Branded Content and Futuristic Experiments
Speaker(s) Rama Allen, Mike Manh
Company Name(s) The Mill, The Mill
Track / Format Brand Experience
Overview

Let's talk VR. Let's talk advertising. Then let's get real and take the opportunity we have to reinvent all of it. VR is a gift. For you and your audience. Let's not be the person that thinks socks are an appropriate present. They're not btw.

Then let's talk about being the patron of dreams, inducing wonder, viewer agency and the dictatorship of attention. Then let's talk about biometrics and controlling our virtual worlds with our feelings.

Join us for a wander through the garden and a live biometric VR experiment on stage featuring The Mill's latest experiment STRATA. It'll be fun. Promise.

VRDC Fall 2016

Rama Allen

The Mill

Mike Manh

The Mill

free content

Brand Experience

Virtual / Augmented Reality


UBM Tech