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Session Name From Branded Content to Immersive Fiction: Directing Techniques for Better Storytelling in VR
Speaker(s) Logan Dwight
Company Name(s) The Soap Collective
Track / Format Brand Experience
Overview Whether you're crafting a branded 360 video experience or real-time room-scale immersive fiction, good VR storytelling is hard. Holding and directing the user's attention is of paramount importance. VR is more than games, film, or theater: it's a convergence medium that requires understanding all of these forms. As storytellers and brand creatives, The Soap Collective have spent years exploring multi-media narrative. Using a technique they call the "Cone of Focus", the Soap team has developed guidelines that maximize immersion, support user comfort, and can help us all tell better stories in VR.

VRDC 2016

Logan Dwight

The Soap Collective

free content

Brand Experience

Virtual / Augmented Reality


UBM Tech