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Session Name 'Pokemon GO' & Designing Interactive Games for the Real World
Speaker(s) Dennis Hwang
Company Name(s) Niantic, Inc.
Track / Format GDC Mobile Summit
Overview In the Summer of 2016, millions of people went outside and explored new places to capture augmented-reality Pokmon characters. Pokmon Go was downloaded over 500 million times, and its players collectively walked over 8.7 billion kilometers within just a few months of its launch.

In this talk, I will describe the various UX and visual design choices that were shaped by our focus on real-world gaming, and how they created a fun and accessible play experience for a diverse set of players across age and gender demographics.

GDC 2017

Dennis Hwang

Niantic, Inc.

free content

GDC Mobile Summit

Smartphone / Tablet Games


UBM Tech