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Session Name Mobile Revenue Forecasting: A Guide to Not Losing Your Shirt
Speaker(s) Mike Gordon
Company Name(s) Iron Horse Games
Track / Format GDC Mobile Summit
Overview

Game forecasting is a critical part of game development and many developers skip this step or are too intimidated to even try it. Through several case studies from live Iron Horse games, Mike will show you how to think about forecasting and how forecasting your game's performance and analyzing the ROI on future work will help you maximize the returns on your time and effort while minimizing your losses. You'll learn which variables you should include in your forecast, how to set your expectations around launch and how to make the decision to move onto another project.

GDC 2017

Mike Gordon

Iron Horse Games

free content

GDC Mobile Summit

Smartphone / Tablet Games


UBM Tech