|Session Name||Mobile Revenue Forecasting: A Guide to Not Losing Your Shirt|
|Company Name(s)||Iron Horse Games|
|Track / Format||GDC Mobile Summit|
Game forecasting is a critical part of game development and many developers skip this step or are too intimidated to even try it. Through several case studies from live Iron Horse games, Mike will show you how to think about forecasting and how forecasting your game's performance and analyzing the ROI on future work will help you maximize the returns on your time and effort while minimizing your losses. You'll learn which variables you should include in your forecast, how to set your expectations around launch and how to make the decision to move onto another project.