On average, 10 games are released on Steam every day, a 900% increase from just five years ago. To have any shot at success in today's competitive market, developers must look beyond Steam as their primary marketing tool and consider audiences outside of the "traditional Steam gamer." Audiences like Vikings! Or, Viking Enthusiasts. Or, whatever their game's "nontraditional Steam gamer" equivalent may be. In her lecture, Emmy Jonassen of independent video game publisher, Snow Cannon Games, will share how Viking Enthusiasts were identified as a strong market for its game, 'The Frostrune'. She will also share the campaign designed and executed to reach this market: A campaign that resonated so well, mead-drinking and axe-wielding folk who had never heard of 'The Frostrune' before, were responsible for the majority of its social sharing, thousands of visits to Steam and 60% of its Greenlight yes votes.