You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

close
Session Name Lifetime Value: The Long Tail of Mid-Core Mobile Games
Speaker(s) Tammy Levy
Company Name(s) Kongregate
Track / Format Business & Marketing
Overview Are you maximizing the life in lifetime value? Using genre-specific predictive models developed from the Kongregate portfolio, we demonstrate how and why post D30 retention can be key to increase your revenue. Through case studies you'll learn strategies to boost both early and late revenue, as well as game core loop modifications to drive better player investment in the long run.

GDC 2017

Tammy Levy

Kongregate

free content

Business & Marketing

Business & Marketing


UBM Tech