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Session Name All Systems No: Learning from the Doomed Launch of 'Brigador'
Speaker(s) Hugh Monahan
Company Name(s) Stellar Jockeys
Track / Format Design
Overview 'Brigador' released on June 2nd, 2016 and barely registered a blip on the radar, despite two years of touring at conventions and previously enthusiastic coverage by PC Gamer, Kill Screen, RPS, and others. With a 95% positive rating on steam and metacritic reviews as high as 90/100, what tanked the launch?With the power of hindsight, Hugh Monahan will dissect the circumstances of the development for 'Brigador' and release from both marketing and design perspectives. Learn why good intentions can make for bad decisions, and how audience expectations are everything. If you're an independent developer and thinking, "those guys are idiots" then boy you sound an awful lot like Hugh did 4 years ago.

GDC 2017

Hugh Monahan

Stellar Jockeys

free content

Design

Design

Business & Marketing

Business & Marketing


UBM Tech