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Session Name Understanding the Social Values of Your Players
Speaker(s) Jeffrey Burrell, Tash Elliott
Company Name(s) Riot Games, Riot Games
Track / Format Advocacy
Overview This session will discuss the extensive research Riot Games has done to understand the underlying social values their players have across the world, lessons learned learned, and how they applied that information to create meaningful social impact campaigns and long term value for players.

GDC 2018

Jeffrey Burrell

Riot Games

Tash Elliott

Riot Games

free content

Advocacy

Advocacy


UBM Tech