Session Name: | Free-to-Play Summit: Building Lifetime Value Through Quality Ad Placements |
Speaker(s): | Noelia Lpez Molina |
Company Name(s): | Tilting Point Media |
Track / Format: | Free-to-Play Summit |
Did you know free users get access to 30% of content from the last 2 years?
Overview: | Lpez will cover the best practices and most important considerations of implementing ads, from the soft launch to a fully established game, for a developer to maximize their ad revenue. Explaining the different points of view of the interested parties in the mobile game industry: Player, Developer and Advertiser, she will present a variety of examples of how to overcome the challenges of having conflicts of interest, and how to take advantage of them to improve the ad revenue of the game. |