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The Number One Educational Resource for the Game Industry

Session Name:

Free-to-Play Summit: You're Probably Wasting Money on User Acquisition

Overview:

Never short of an opinion, Angus Lovitt (former VP of Marketing at King) boasts over 20 years of experience in performance marketing, having overseen investments of billions in the free-to-play industry. Using more examples backed with real data than you can poke a stick at - he will take you through the macro issues of marketing investment and explain why these days he is often advising F2P companies to spend less on UA. This presentation is not about optimizing campaigns; instead, it delves into the broader issues surrounding marketing investments. It is designed to resonate with C-level executives and elite marketers alike. Angus will also share a list of infuriating mistakes made by free-to-play companies in their marketing endeavors. Expect unfiltered, thought-provoking controversy. Angus has collaborated with companies such as King, Small Giant, Niantic, Pixel, Space Ape, Second Dinner, and a myriad of gaming startups. As the co-founder of the predictive analytics firm Ramp, he has conducted due diligence on most well-known free-to-play businesses.

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