| Session Name: | Start Right, Start Fun: Unveiling the Theory to Crafting the Onboarding Path for F2P Players (Presented by Tencent Games) |
| Speaker(s): | Fan Yi, Xingyu Zhang |
| Company Name(s): | Tencent, Tencent Games |
| Track / Format: | Design |
Did you know free users get access to 30% of content from the last 2 years?
Get your team full access to the most up to date GDC content
| Overview: | This session presents insights gathered from user research and product development practices across 100+ F2P mobile games spanning various categories and regions over the last eight years. nThe team will share their methodology and user insights on game onboarding research, highlighting the "A-G-E" Model. The "A" represents "Attraction," driving player engagement, "G" signifies "Goal," guiding player motivation, and "E" measures the "Effectiveness" of tutorials. By drawing on practical project experience, the session will showcase how the AGE model enhances onboarding experiences in F2P games. |
Recommended
