| Session Name: | Google Developer Summit: Bringing More Users to Your Google Play Games on PC Game (Presented by Google) |
| Speaker(s): | Aly Hung, Dara Monasch, Justin Gardner |
| Company Name(s): | Google, Google, Google |
| Track / Format: | Business & Marketing |
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| Overview: | Google Play Games on PC brings the best of Google Play to more laptops and desktops, enabling immersive and seamless gameplay sessions between a phone, tablet, Chromebook, and Windows PC. Now including over 3,000 titles available in over 140 countries, Google Play Games on PC now supports user acquisition campaigns on PC with the support of Google Play Install Referrer API. Join us for an overview of Google Play Games on PC, how it has grown in the past year and a detailed walkthrough for how to optimize and attribute your PC advertisements for your Google Play Games on PC titles. |
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