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The Number One Educational Resource for the Game Industry

Session Name:

How not to F**k your Studio: Forecasting Done Right (Presented by Kohort)

Overview:

Everybody wants a successful games business. However true business pain really only occurs when resource allocation is misaligned with the size of the opportunity. nnIn most businesses, bad decisions are made from above, and sh*t rolls downhill. Ramifications include slower growth, wasted resources, canceled games, layoffs to the shuttering of studios.nnThe sad truth is a lot of these bad decisions could have been highlighted, and prevented, by employing more robust forecasting and business planning processes.nnIn this session you will be taken through lessons learnt by two free-to-play industry executives with over 15 years experience working with multi-billion dollar studios.nnWe will discuss:nn- The importance of business planning pre launchn- How to predict the future of your title(s)n- A framework for the forecasting process post launchn- Calling out some of the uglier business practicesn- Stories of catastrophic failure and epic success from industry leaders

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