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Overview:
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Seven years after the launch of Pokmon GO, most attempts to claim part of the AR pie have been cancelled, shut down only a short time after launch, or are limping along with revenue far below what one might expect from their technological sophistication and being based on competitive IPs. This lecture presents the results of a years-long study into AR games and their communities to address this by pointing out what players of AR games are actually looking for, what gets them to spend, and what keeps them playing despite constraints such as costs, distance, or a global pandemic. To put it simply, its not the technology they care about, but involvement and identity!
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