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|Session Name:||The Know-How for Chinese Independent Studio Penetrates into China and Global Market in PC Online and Console Platform|
|Company Name(s):||XPEC Entertainment Inc.|
|Track / Format:||Global Game Development|
|Overview:||As an independent developer, XPEC has built a good reputation in both international and Chinese market as well as developed a lot of popular games, including Kung Fu Panda, Bounty Hounds, and Canaan which won the Best RPG Award in 2009 China Web-Game Summit II. In this speech, Mr. Hsu will share the experience on how to penetrate the crowded Chinese online game market, the secret on its successful international expansion, as well as how to earn the recognition by the world leading game publishers - Activision and Bandai Namco. He will also share with audience the R&D challenges faced by a Chinese independent developer. How the culture boundary was crossed over? What strategies were implemented in the international market? Let's look forward to his insights and experience.|