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|Session Name:||The Business Of Game Audio: Turning Music Into Money|
|Company Name(s):||GEM Impact, Inc.|
|Track / Format:||Audio|
|Overview:||Advances in technology have made high-quality audio possible in a variety of game settings, from handheld gaming to dedicated consoles. With this improvement in quality, the business of game music is quickly becoming an alternate avenue for additional profit through soundtrack sales and concert performances. This session will describe why high-quality sound is important in games, and what some of the subtle differences are between effective and ineffective sound. The issues of music rights and royalties will also be discussed at some length to emphasize the long-term profits that can be generated through music in games.|