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|Session Name:||Paint-by-Gender: How to Add Pink Gameplay to Your 'Blue' Title (and Still Keep All the Boys Happy)|
|Company Name(s):||Insomniac Games|
|Track / Format:||Game Design|
|Overview:||As the gaming market expands, it is more important than ever to design games that appeal to both genders. This session focuses on clear and straightforward ways in which game developers can attract greater numbers of female players through female-friendly gameplay design - without alienating the game's male audience. Gameplay design strategies are derived from contemporary research and are illustrated in the presentation using comparisons to popular video games that are successful with both genders.|