| Session Name: | Behind the Curtains of BUZZ! The Multi-Million Seller of SCEE Franchise |
| Speaker(s): | Sophie Krauss, Fabio Ravetto, Vanessa Wood |
| Company Name(s): | Relentless Software, Binari Sonori, Sony Computer Entertainment Europe |
| Track / Format: | Localization Summit |
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| Overview: | BUZZ! is one of the most successful casual game franchises of the world. Since its launch in 2005, the quiz game series has sold over 8 millions copies in more than 15 territories. Such success requires the creation of a large pool of fresh questions targeted to various groups of players in many different countries. This session covers the refined localization techniques in place to manage a product that contains huge volumes of text and a considerable amount of audio, and to ensure that the questions are prepared carefully through a combination of translating, adapting, creating, ranking and testing the questions. |
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