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|Session Name:||Reaching New Audiences: The Union of Fun & Purpose|
|Company Name(s):||Fit Brains / Vivity Labs|
|Track / Format:||Game Design|
|Overview:||In order to reach new audiences and expand the overall market for games, it can be valuable for developers to explore new ways to engage mainstream audiences who have not yet found an interest in games. This talk explores the opportunities and challenges of delivering polished gaming experiences designed to offer players more life-relevant value. New demographics including the many first-time gamers that have helped drive titles like Wii Fit to sell over 20 million copies demonstrate a quickly-growing opportunity for purposeful entertainment infused with the strong production values found in top Triple-A and Casual titles.|