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|Session Name:||A Tale of 14 Apps: IUGO's App Store Journey|
|Company Name(s):||IUGO Mobile Entertainment|
|Track / Format:||iPhone|
Did you know free users get access to 30% of content from the last 2 years?
|Overview:||IUGO Mobile Entertainment, one of the leading independent mobile developers delves behind the scenes to reveal their successes and failures on the App Store. IUGOs Director of Business Development, Sarah Thomson, shares details on which of their 14 titles have been hits and which underperformed. Through thoughtful and compelling analysis Sarah discusses why some titles excelled while others failed; which were a surprise and how some were a disappointment. Take a rare glimpse into one of the most prolific producers of premium games on the App Store and find out what the future holds for IUGO and the iPhone.|