Game Business Geeks may sound like an oxymoron to some, but these five leaders in their field turned operational areas into gold. Thinking strategically and executing thoroughly theyve managed to turn their departments - HR, IT, Finance and Marketing - from necessary, but costly overhead into vibrant, value-added financial and productivity centers. In this session, professionals from Bioware, Insomniac, Cyberlore, Sony Entertainment Online, and Nokia, share their knowledge and experience, and they translate the business theory into practice specifically in the game industry.