You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.

Session Name: Developing Franchise Properties for Simultaneous Release in Comics, Games & Film
Speaker(s): Steve Asbell, Matt Hawkins, Richard Leibowitz, Sean OKeefe, Craig Relyea, David Tischman, John Tobias
Company Name(s): , Top Cow Productions, Inc., Union Entertainment, , Buena Vista Games, DC Comics, Studio Gigante, Inc.
Track / Format: Business and Management
Overview: Films, Videogames and Comics - aka Graphic Novels - are naturally and ever-increasingly symbiotic. Installed and overlapping fan bases, compatible aesthetics, multimedia-savvy talent, and marketing synergy often combine to translate intellectual properties between these media. Yet these translations are rarely as effective or profitable as they could be. A great game does not inherently make a great film; a milestone graphic novel isn't automatically a multimillion dollar videogame candidate. And sometimes, properties that should make the leap miss their opportunities. Among the Panel topics are: the importance of story and characterization, brand awareness, aesthetics, production/release schedules, financial considerations, and overall licensor/producer/developer/publisher creative and collaborative issues that arise in translating icons from one medium into another.

GDC 2006

Steve Asbell

Matt Hawkins

Top Cow Productions, Inc.

Richard Leibowitz

Union Entertainment

Sean OKeefe

Craig Relyea

Buena Vista Games

David Tischman

DC Comics

John Tobias

Studio Gigante, Inc.

free content

Business and Management

Business & Marketing