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Session Name:

Developing Franchise Properties for Simultaneous Release in Comics, Games & Film


Films, Videogames and Comics - aka Graphic Novels - are naturally and ever-increasingly symbiotic. Installed and overlapping fan bases, compatible aesthetics, multimedia-savvy talent, and marketing synergy often combine to translate intellectual properties between these media. Yet these translations are rarely as effective or profitable as they could be. A great game does not inherently make a great film; a milestone graphic novel isn't automatically a multimillion dollar videogame candidate. And sometimes, properties that should make the leap miss their opportunities. Among the Panel topics are: the importance of story and characterization, brand awareness, aesthetics, production/release schedules, financial considerations, and overall licensor/producer/developer/publisher creative and collaborative issues that arise in translating icons from one medium into another.

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  • GDC 2006
  • Steve Asbell
  • Matt Hawkins
  • Top Cow Productions, Inc.
  • Richard Leibowitz
  • Union Entertainment
  • Sean OKeefe
  • Craig Relyea
  • Buena Vista Games
  • David Tischman
  • DC Comics
  • John Tobias
  • Studio Gigante, Inc.
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