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|Session Name:||Workforce Diversity, Tacit Knowledge and Profitable Games|
|Speaker(s):||Hal Barwood, Sheri Graner Ray, Jeb Havens, Clarinda Merripen, Joseph Saulter|
|Company Name(s):||Finite Arts, Schell Games, Google, Cryptic Studios, Entertainment Arts Research|
|Track / Format:||IGDA|
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|Overview:||Business gurus Jack Welch, Tom Peters and Marcus Buckingham think that teams that build things for people must reflect the customers they serve. They postulate that a lack of diversity in the workforce results in a smaller pool of ideas to draw on and decreases connection to the audience. And yet, the recently published IGDA report on workforce diversity in the games industry shows a startlingly white, young, male population. In this panel we examine how diversity impacts creativity and increases sales, as well as initiatives that broaden the workforce.|