You've been logged out of GDC Vault since the maximum users allowed for this account has been reached. To access Members Only content on GDC Vault, please log out of GDC Vault from the computer which last accessed this account.

Click here to find out about GDC Vault Membership options for more users.


Session Name:

Creating Original Character-Based Brands and IP: A Postmortem on Johnny Crash


This presentation offers a critical exploration of the creation of the Johnny Crash franchise JOHNNY CRASH and sequel JOHNNY CRASH STUNTMAN DOES TEXAS - from the initial idea through design and production to the final product. Special focus in this postmortem is on creation of original character-based game brands. It discusses the strategic value of developing own, original content-based intellectual property and explores the pros and cons of this approach when compared to licensing IP from other entertainment industries.

Own unique character-based brands can create a solid foundation for a series of successful future titles with a loyal following of gamers. Process of designing and creating game brands is explored with emphasis on developing the JOHNNY CRASH game characters. The presentation provides an overview of the character as the core of the whole brand. The type of challenges that had to be overcome in developing the game, what went right, what went wrong and what kind of lessons were learned are discussed.

Did you know free users get access to 30% of content from the last 2 years?

Get your team full access to the most up to date GDC content

  • GDC 2006
  • Teemu Kivikangas
  • Ironstar Helsinki Ltd.
  • free content
  • GDC Mobile: Game Design
  • Smartphone / Tablet Games